AI+ Microsoft 365 Copilot Marketing Specialty™

Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot
  • AI-Powered Marketing Strategy: Learn to align AI-driven marketing initiatives with organizational goals, optimizing customer engagement and maximizing business value across marketing campaigns.
  • Predictive Content Creation & Campaign Design: Leverage machine learning and AI tools to predict content trends, optimize messaging, and streamline campaign scheduling for improved delivery and results.
  • AI-Driven Marketing Resource Optimization: Utilize AI to match skills, forecast content needs, and balance workloads, improving productivity, reducing costs, and preventing burnout within marketing teams.
  • Proactive Customer Insights & Risk Management: Implement AI-powered sentiment analysis and predictive risk detection to identify potential issues in real-time, enhance customer interactions, and strengthen marketing governance.
  • Intelligent Analytics & Decision Support: Build AI-driven marketing dashboards, perform real-time market trend analysis, and automate campaign performance summaries to generate actionable insights from raw marketing data.

Módulos

  • Module 1: Introduction to Microsoft 365 Copilot & AI in Marketing :
    1. 1.1 The Rise of AI in Marketing
    2. 1.2 Meet Microsoft 365 Copilot for Marketing
    3. 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
    4. 1.4 Intro to Responsible AI in Marketing
    5. 1.5 Case Study: Pulse Creative Agency
  • Module 2: Core Copilot Skills for Marketing:
    1. 2.1 Introduction to Microsoft 365 Copilot
    2. 2.2 Creating Ad Copy and Campaign Messages
    3. 2.3 Campaign Presentation Design
    4. 2.4 Blog & Social Media Content Creation
    5. 2.5 Case Study: BrandHive
  • Module 3: Advanced Copilot Applications in Marketing:
    1. 3.1 Generating A/B Testing Variations
    2. 3.2 Personalized Email Campaigns
    3. 3.3 Using Copilot for Market Trend Analysis
    4. 3.4 Case Study: FreshWave Foods
  • Module 4: Copilot Studio Agent for Marketing:
    1. 4.1 Introduction to Copilot Studio
    2. 4.2 Designing a Content Request Agent
    3. 4.3 Building a Brand Guidelines Q&A Agent
    4. 4.4 Case Study
  • Module 5: Optimizing Copilot in Marketing:
    1. 5.1 Prompt Refinement for Tone and Messaging
    2. 5.2 Integrating Copilot with Analytics Dashboards
    3. 5.3 Case Study: AdSphere
  • Module 6: Responsible AI with Copilot — Policy, Safety & Trust :
    1. 6.1 Principles in Practice
    2. 6.2 Data Protection & Compliance
    3. 6.3 Bias, Hallucination & Human Oversight
    4. 6.4 Operationalizing Responsible AI
  • Module 7: Capstone Project — End-to-End Marketing with Copilot :
    1. 7.1 Introduction and Aim of the Capstone
    2. 7.2 Project Overview and Learning Objectives
    3. 7.3 Tools Used
    4. 7.4 Detailed Step-by-Step Hands-On Guide

Herramientas de IA

  • Microsoft 365 Copilot
  • Microsoft Copilot Studio
  • Azure OpenAI Service
  • Microsoft Graph
  • Power BI
  • Docker
  • Jenkins
  • Amazon Web Services (AWS)
  • Google Cloud
  • IBM Cloud
  • Microsoft Entra ID
  • Microsoft Azure
  • Microsoft Purview
  • Power Automate
  • Terraform
  • Kubernetes
  • GitHub Actions
  • Ansible
  • Prometheus
  • Grafana
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